{"id":424,"date":"2026-03-19T00:57:43","date_gmt":"2026-03-19T00:57:43","guid":{"rendered":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424"},"modified":"2026-03-22T17:08:18","modified_gmt":"2026-03-22T17:08:18","slug":"dicks-sporting-goods","status":"publish","type":"page","link":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424","title":{"rendered":"Dick’s Sporting Goods"},"content":{"rendered":"\n
\"\"<\/span>
\n
\n
\n

*All materials are NOT affiliated with any brand and are for academic purposes only.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n

This site presents my M.A. Public Relations and Advertising comprehensive online examination at USC. The project features the Foot Locker Sneaker Truck, a mobile activation designed to connect with Gen Z audiences and promote engagement at summer events.<\/p>\n\n\n\n

I chose DICK\u2019S Sporting Goods because it has been a staple in my life since childhood. This project was a pleasure to complete and gave me the opportunity to put what I\u2019ve learned throughout this program into practice.<\/p>\n\n\n\n

PESO ELEMENTS<\/strong><\/p>\n\n\n\n

\n
\n
\"\"<\/span>
\n
\n
Creative Brief
and Ad Headline<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/span>
\n
\n
Thought-leadership piece<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/span>
\n
\n
Infographic<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/span>
\n
\n
SWOT Analysis<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/span>
\n
\n
\n
SOURCES<\/em><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

This site presents my M.A. Public Relations and Advertising comprehensive online examination at USC. The project features the Foot Locker Sneaker Truck, a mobile activation designed to connect with Gen Z audiences and promote engagement at summer events. I chose DICK\u2019S Sporting Goods because it has been a staple in my life since childhood. This […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-424","page","type-page","status-publish","hentry"],"yoast_head":"\nDick's Sporting Goods - Meezer Girmay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dick's Sporting Goods - Meezer Girmay\" \/>\n<meta property=\"og:description\" content=\"This site presents my M.A. Public Relations and Advertising comprehensive online examination at USC. The project features the Foot Locker Sneaker Truck, a mobile activation designed to connect with Gen Z audiences and promote engagement at summer events. I chose DICK\u2019S Sporting Goods because it has been a staple in my life since childhood. This […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424\" \/>\n<meta property=\"og:site_name\" content=\"Meezer Girmay\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T17:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424\",\"url\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424\",\"name\":\"Dick's Sporting Goods - Meezer Girmay\",\"isPartOf\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-1024x502.png\",\"datePublished\":\"2026-03-19T00:57:43+00:00\",\"dateModified\":\"2026-03-22T17:08:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage\",\"url\":\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png\",\"contentUrl\":\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png\",\"width\":2560,\"height\":1256},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mgirmay.annenbergprhosting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dick’s Sporting Goods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#website\",\"url\":\"https:\/\/mgirmay.annenbergprhosting.com\/\",\"name\":\"Meezer Girmay\",\"description\":\"PR WITH PURPOSE\",\"publisher\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mgirmay.annenbergprhosting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#organization\",\"name\":\"Meezer Girmay\",\"url\":\"https:\/\/mgirmay.annenbergprhosting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/2.png\",\"contentUrl\":\"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/2.png\",\"width\":500,\"height\":500,\"caption\":\"Meezer Girmay\"},\"image\":{\"@id\":\"https:\/\/mgirmay.annenbergprhosting.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dick's Sporting Goods - Meezer Girmay","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424","og_locale":"en_US","og_type":"article","og_title":"Dick's Sporting Goods - Meezer Girmay","og_description":"This site presents my M.A. Public Relations and Advertising comprehensive online examination at USC. The project features the Foot Locker Sneaker Truck, a mobile activation designed to connect with Gen Z audiences and promote engagement at summer events. I chose DICK\u2019S Sporting Goods because it has been a staple in my life since childhood. This […]","og_url":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424","og_site_name":"Meezer Girmay","article_modified_time":"2026-03-22T17:08:18+00:00","og_image":[{"width":2560,"height":1256,"url":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424","url":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424","name":"Dick's Sporting Goods - Meezer Girmay","isPartOf":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage"},"image":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage"},"thumbnailUrl":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-1024x502.png","datePublished":"2026-03-19T00:57:43+00:00","dateModified":"2026-03-22T17:08:18+00:00","breadcrumb":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#primaryimage","url":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png","contentUrl":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-18-at-7.23.09-PM-scaled.png","width":2560,"height":1256},{"@type":"BreadcrumbList","@id":"https:\/\/mgirmay.annenbergprhosting.com\/?page_id=424#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mgirmay.annenbergprhosting.com\/"},{"@type":"ListItem","position":2,"name":"Dick’s Sporting Goods"}]},{"@type":"WebSite","@id":"https:\/\/mgirmay.annenbergprhosting.com\/#website","url":"https:\/\/mgirmay.annenbergprhosting.com\/","name":"Meezer Girmay","description":"PR WITH PURPOSE","publisher":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mgirmay.annenbergprhosting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mgirmay.annenbergprhosting.com\/#organization","name":"Meezer Girmay","url":"https:\/\/mgirmay.annenbergprhosting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mgirmay.annenbergprhosting.com\/#\/schema\/logo\/image\/","url":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/2.png","contentUrl":"https:\/\/mgirmay.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/2.png","width":500,"height":500,"caption":"Meezer Girmay"},"image":{"@id":"https:\/\/mgirmay.annenbergprhosting.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=424"}],"version-history":[{"count":26,"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/424\/revisions"}],"predecessor-version":[{"id":547,"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/424\/revisions\/547"}],"wp:attachment":[{"href":"https:\/\/mgirmay.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}