*All materials are NOT affiliated with any brand and are for academic purposes only.
This site presents my M.A. Public Relations and Advertising comprehensive online examination at USC. The project features the Foot Locker Sneaker Truck, a mobile activation designed to connect with Gen Z audiences and promote engagement at summer events.
I chose DICK’S Sporting Goods because it has been a staple in my life since childhood. This project was a pleasure to complete and gave me the opportunity to put what I’ve learned throughout this program into practice.
PESO ELEMENTS
